Driving Digital Success, Together.
Automated Email & SMS Marketing Setup
Ask any restaurant owner running DoorDash or Uber Eats what they know about their own customers, and the honest answer is usually: not much. Marketplace apps deliberately withhold customer names, emails, phone numbers, and order history from restaurants, that data belongs to the marketplace, not the restaurant, which is exactly the gap automated email and SMS marketing through ChowNow is built to close.
- ChowNow Direct-Ordering Specialists
- Marketplace-to-Direct Conversion Campaigns
- Website, Google & Local Ads That Drive Direct Orders
- Own Your Customer Data, Not the Marketplace
Turn ChowNow Visibility Into Placed Orders
Win the placements customers actually tap.
Structure that converts faster scrolls.
Protect the score that drives ranking.
Consistent execution across every store.
Grow Volume Without Discounting It Away
Know the real cost of every promotion before it runs.
Fill demand gaps without discounting peak hours.
Fix the operational signals that hurt visibility.
Show up in every relevant category.
Marketing That Drives Revenue, Not Just Clicks
Bring customers back without needing off-platform data.
Move platform customers to channels you actually own.
Win first orders efficiently from nearby demand.
Real ChowNow data, not vanity metrics.
One Partner For Every Part Of Growth
We know what actually drives ranking inside ChowNow.
Menus and orders stay accurate automatically.
A team that understands restaurants.
Setup, ads, promotions, reviews, retention.
Turn ChowNow Visibility Into Placed Orders
Win the placements customers actually tap.
Structure that converts faster scrolls.
Protect the score that drives ranking.
Consistent execution across every store.
Grow Volume Without Discounting It Away
Know the real cost of every promotion before it runs.
Fill demand gaps without discounting peak hours.
Fix the operational signals that hurt visibility.
Show up in every relevant category.
Marketing That Drives Revenue, Not Just Clicks
Bring customers back without needing off-platform data.
Move platform customers to channels you actually own.
Win first orders efficiently from nearby demand.
Real ChowNow data, not vanity metrics.
One Partner For Every Part Of Growth
We know what actually drives ranking inside ChowNow.
Menus and orders stay accurate automatically.
A team that understands restaurants.
Setup, ads, promotions, reviews, retention.
- TRUSTED BY RESTAURANT OWNERS
Real Results. Real Relationships.
More than marketing. More than technology. A true restaurant growth partner.
Everything You Need for ChowNow: One Partner, Start to Finish
Clear deliverables. Tailored to what you actually need.
Getting your ChowNow presence set up and structured right from day one.
Get a Quote- Customer database setup and import from your ChowNow account, segmented by order recency and frequency
- Welcome series for first-time direct customers, timed to encourage a fast second order
Turning ads, promotions, and content strategy into more orders on ChowNow.
Get a Quote- Win-back flow targeting customers who haven't ordered in a defined window (typically 30-60-90 days)
- Birthday and anniversary automated offers tied to customer-provided dates
Keeping ranking, ratings, and retention improving month over month.
Get a Quote- SMS opt-in setup and compliance review (TCPA-aligned consent language and opt-out handling)
- Ongoing segmentation, A/B testing, and performance reporting on open rate, click rate, and redemption
For restaurant groups and franchises with custom goals across locations.
Contact Us- Custom strategy across stores
- Dedicated senior strategist
- Centralized reporting
Every ChowNow Growth Service Under One Roof
One partner handling setup, ads, content, promotions, reviews, and retention for restaurants on ChowNow.
Automated Email & SMS Marketing Setup
Ask any restaurant owner running DoorDash or Uber Eats what they know about their own customers, and the honest answer is usually: not much. Marketplace apps deliberately withhold customer names, emails, phone numbers, and order history from restaurants, that data belongs to the platform, not to you, which is one of the biggest hidden costs of marketplace ordering beyond the commission line item itself.
ChowNow inverts this completely: every direct order captures the customer's contact information and order history into a database the restaurant owns outright, forever, with no platform intermediary standing between you and your own customers. Automated email and SMS marketing is how you turn that first-party data into an ongoing revenue engine, welcome series for new customers, win-back flows for lapsed ones, and birthday or anniversary offers that keep your restaurant top-of-mind without spending a single additional dollar on advertising to reach people who've already ordered from you.
- Customer database setup and import from your ChowNow account, segmented by order recency and frequency
- Welcome series for first-time direct customers, timed to encourage a fast second order
- Win-back flow targeting customers who haven't ordered in a defined window (typically 30-60-90 days)
- Birthday and anniversary automated offers tied to customer-provided dates
- SMS opt-in setup and compliance review (TCPA-aligned consent language and opt-out handling)
- Ongoing segmentation, A/B testing, and performance reporting on open rate, click rate, and redemption
Why First-Party Data Is the Real Differentiator of ChowNow
The commission-free pricing structure is the headline reason restaurants adopt ChowNow, but the customer data ownership is arguably the more valuable long-term asset. A marketplace relationship resets every time, the platform knows the customer, not you, so if that customer stops using the app, you have no way to reach them. A ChowNow customer, once captured, stays reachable indefinitely through the channels you control: email and SMS. That means the value of your ChowNow customer base compounds over time in a way a marketplace relationship structurally cannot, and it's why we treat database size and engagement as one of the core metrics of a healthy ChowNow marketing program, not just a side benefit.
This is also the pillar of ChowNow marketing that has the closest analog to mainstream ecommerce lifecycle marketing, and we build it the same way, trigger-based automated flows rather than one-off blasts, so the right message reaches the right customer at the right moment in their relationship with your restaurant without requiring manual effort every week.
Lifecycle Campaign Types That Drive Repeat Orders
| Campaign | Trigger | Goal | Typical Cadence |
|---|---|---|---|
| Welcome series | First direct order placed | Encourage a fast second order and set expectations | 2-3 messages over first 2 weeks |
| Win-back flow | No order in 30/60/90-day window | Re-engage lapsed customers with an incentive | Escalating offer across 2-3 touches |
| Birthday / anniversary offer | Customer-provided birthday or signup date | Drive a celebratory occasion order | Single message, sent automatically each year |
| VIP / frequent-customer reward | Order frequency threshold reached | Reinforce loyalty among your best customers | Triggered as thresholds are hit |
| Abandoned cart / browse reminder | Started but didn't complete an order | Recover a near-miss order | Single follow-up within hours |
Building the Welcome Series, The Most Important First 14 Days
The period right after a customer's first direct ChowNow order is the highest-leverage window in the entire lifecycle program, because behavior in those first two weeks strongly predicts whether that customer becomes a repeat direct-ordering customer or reverts to whatever app is already on their phone. A well-built welcome series typically includes an immediate confirmation and thank-you message, a follow-up within a few days highlighting a specific menu item or a reason to come back, and a modest incentive timed to encourage a second order before the novelty of trying your direct-ordering option wears off.
This series is especially important for customers who arrived through our marketplace-to-direct conversion collateral, since their first direct order was prompted by an incentive, the welcome series is what determines whether that one-time redemption becomes a lasting habit.
Win-Back Flows, Recovering Revenue You'd Otherwise Never See Again
Every restaurant has a segment of past customers who ordered once or twice and then quietly stopped, for reasons that usually have nothing to do with dissatisfaction, life gets busy, habits shift, a new restaurant opens nearby. Without a database, that customer is simply gone. With a ChowNow customer list and an automated win-back flow, lapsed customers are identified automatically once they cross a defined inactivity window and receive an escalating sequence of messages, typically starting with a simple "we miss you" touch, followed by a stronger incentive if the first message doesn't produce a response. This flow alone frequently recovers a meaningful share of otherwise-lost revenue with no ongoing manual effort once it's built.
SMS Compliance and Deliverability, Handled Correctly
SMS marketing carries real legal exposure if opt-in consent and opt-out handling aren't set up correctly, so this isn't a step to shortcut. We build SMS programs with explicit, documented consent capture at signup, clear opt-out instructions in every message, and message frequency that respects the customer relationship rather than treating the phone number as a permanent advertising channel. Email deliverability gets equal attention, proper sender authentication and list hygiene so welcome and win-back messages land in the inbox rather than getting filtered as spam, which quietly kills the ROI of an otherwise well-designed flow.
How We Build Your Email & SMS Program
- Audit your existing ChowNow customer database and confirm data capture (email, phone, birthday fields) is enabled at checkout.
- Segment the customer base by order recency, frequency, and average order value to inform flow targeting.
- Build and launch the welcome series for new direct-order customers, timed to the first 14 days after signup.
- Build and launch the win-back flow, targeting customers at 30, 60, and 90 days of inactivity with escalating offers.
- Set up the birthday and anniversary automated offer tied to customer-provided dates.
- Configure SMS opt-in consent language, opt-out handling, and sender authentication for email deliverability.
- Monitor open rate, click rate, and redemption for each flow monthly, and A/B test subject lines, offer amounts, and send timing to improve performance.
Connecting Email/SMS to the Rest of Your ChowNow Program
This service works best as the retention engine sitting behind customer acquisition happening elsewhere in the cluster. Customers converted through marketplace-to-direct conversion collateral and new customers acquired through local paid search and Meta ads both flow into the same database, and this is the service that keeps them ordering directly long after the initial acquisition moment has passed.
None of it works, of course, if the underlying website and Google order integration isn't solid, every email and SMS message needs to link to a fast, working ordering page to convert. ChowNow's own restaurant partner page outlines the customer data and marketing tools included at the platform level, which our lifecycle strategy is built on top of.
Let's Build Your ChowNow Email & SMS Plan
Build ChowNow welcome series, win-back flows, and birthday offers using the first-party customer data marketplace apps like DoorDash withhold from restaurants.
Free Strategy Session
Custom Growth Plan
Competitor Analysis
Revenue-Focused Recommendations
Frequently Asked Questions
ChowNow gives restaurants direct ownership of customer names, email addresses, phone numbers, and full order history for every direct order, data that stays with the restaurant permanently and can be exported and used freely. DoorDash, Uber Eats, and Grubhub, by contrast, generally withhold this information or provide only limited, aggregated, or anonymized data, since the platform, not the restaurant, owns the customer relationship in a marketplace model.
There's no strict minimum, even a database of a few hundred customers can support a meaningful welcome series and win-back flow, since these are automated and triggered rather than manually sent one at a time. The program simply becomes more valuable as the database grows, which is another reason we treat marketplace-to-direct conversion and paid ad campaigns as feeding this database over time rather than running it in isolation.
It carries real compliance requirements around explicit consent, clear opt-out instructions, and message content, and mistakes can create legal exposure under applicable telemarketing regulations. We build every SMS program with documented consent capture and compliant messaging from the start specifically to manage this risk properly rather than treating it as an afterthought.
Automated lifecycle flows (welcome, win-back, birthday) are triggered by customer behavior rather than sent on a fixed calendar, which naturally limits frequency to relevant moments rather than a constant drumbeat. On top of those flows, we generally recommend limiting broader promotional blasts to a cadence the data supports, monitoring unsubscribe and opt-out rates closely and pulling back if they climb, since list health matters more long-term than any single campaign's short-term reach.
No, email and SMS marketing is a retention and reactivation tool for customers already in your database; it doesn't generate brand-new customers on its own. It works best paired with local paid search and Meta ads and marketplace-to-direct conversion collateral, both of which are the primary ways new customers enter the database in the first place.
Meet Jay Mehta
Founder & Growth Partner, Mindshare Consulting Inc.
For more than 20 years, Jay has helped businesses grow through marketing, technology, automation, and customer acquisition. Today he leads Mindshare Consulting's approach to restaurant marketplace marketing, applying that same discipline to how restaurants compete for visibility and orders on ChowNow.
Getting listed on ChowNow isn’t the goal. Getting found, ranked, and reordered from is, and that takes an actual marketing program, not a one-time setup.