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SpotOn POS Marketing Agency
For Restaurants
Most marketing agencies treat your POS as an afterthought — they run ads and hope something sticks, without ever looking at what your point-of-sale data is actually telling you. Mindshare works differently. As a Certified SpotOn Partner, we operate as a spoton pos marketing agenc
- Certified SpotOn Partner
- Custom SpotOn POS Solutions & Ongoing Support
- Proven Restaurant Growth Strategies
- Dedicated Support Team
Most marketing agencies treat your POS as an afterthought — they run ads and hope something sticks, without ever looking at what your point-of-sale data is actually telling you. Mindshare works differently. As a Certified SpotOn Partner, we operate as a spoton pos marketing agenc
- Certified SpotOn Partner
- Custom SpotOn POS Solutions & Ongoing Support
- Proven Restaurant Growth Strategies
- Dedicated Support Team
Partners With The Tools You Already Use
Campaigns Built On Your SpotOn Sales Data
We promote the dishes your SpotOn reports say sell.
Fill slow hours with promos timed to real traffic.
Turn your catering menu into recurring large orders.
See which campaigns actually drive orders.
Your Menus and Specials Across Every Channel
Show up where guests are actively hungry.
Your SpotOn menu items and specials as scroll stopping content.
Win the guests who compare before they choose.
More 5 star reviews building trust before they visit.
Marketing Measured In Orders, Not Impressions
Push guests to commission free ordering.
Email and SMS that bring past guests back.
Stay in front of everyone who almost ordered.
Reporting tied to revenue, not vanity metrics.
A Certified Partner Focused On Growth
Marketing wired into your actual POS data.
Smarter targeting and timing, not manual guesswork.
A team that understands restaurants.
Web, SEO, ads, social, loyalty, and analytics together.
Campaigns Built On Your SpotOn Sales Data
We promote the dishes your SpotOn reports say sell.
Fill slow hours with promos timed to real traffic.
Turn your catering menu into recurring large orders.
See which campaigns actually drive orders.
Your Menus and Specials Across Every Channel
Show up where guests are actively hungry.
Your SpotOn menu items and specials as scroll stopping content.
Win the guests who compare before they choose.
More 5 star reviews building trust before they visit.
Marketing Measured In Orders, Not Impressions
Push guests to commission free ordering.
Email and SMS that bring past guests back.
Stay in front of everyone who almost ordered.
Reporting tied to revenue, not vanity metrics.
A Certified Partner Focused On Growth
Marketing wired into your actual POS data.
Smarter targeting and timing, not manual guesswork.
A team that understands restaurants.
Web, SEO, ads, social, loyalty, and analytics together.
- TRUSTED BY RESTAURANT OWNERS
Real Results. Real Relationships.
More than marketing. More than technology. A true restaurant growth partner.
Everything You Need for SpotOn POS — One Partner, Start to Finish
Clear deliverables. Tailored to what you actually need.
Getting your SpotOn POS presence built right from day one.
Get a Quote- Local SEO and Google Business Profile optimization tied to your actual menu and location data
- Paid social and search advertising built around your SpotOn sales and profitability trends
Turning SpotOn POS data into more orders and repeat customers.
Get a Quote- Email and SMS campaigns synced to loyalty enrollment and order history
- Social media content and community management
Keeping everything running and improving month over month.
Get a Quote- Catering and events marketing campaigns
- Ongoing reporting that ties marketing spend back to actual order and revenue data, not just impressions and clicks
For multi-location brands and restaurants with custom goals, scale, and integrations.
Contact Us- Custom strategy across locations
- Dedicated senior strategist
- Custom integrations & reporting
Every SpotOn POS Service Under One Roof
Certified SpotOn POS partners and POS experts handling hardware, setup, API based custom development, marketing and everything in between.
Most marketing agencies treat your POS as an afterthought — they run ads and hope something sticks, without ever looking at what your point-of-sale data is actually telling you. Mindshare works differently. As a Certified SpotOn Partner, we operate as a spoton pos marketing agency that builds campaigns directly on top of the sales, loyalty, and profitability data SpotOn already collects, so the marketing we run is grounded in what's actually happening in your restaurant, not a generic playbook. That means using real order patterns, loyalty enrollment trends, and profitability analysis to decide where ad dollars, email sends, and SEO effort should actually go — instead of guessing.
Why Generic Agencies Aren't a True SpotOn POS Marketing Agency
A restaurant running SpotOn has a specific set of tools already in place: handhelds, a kitchen display system, tip management, scheduling, a waitlist app, reservation management, and built-in automated marketing and loyalty features. Generic agencies rarely bother to understand how these connect, so they end up duplicating effort — building a separate loyalty program on top of one you already have, or running ad campaigns that ignore the commission-free ordering channels (your website, GoTo Place, and Order with Google) that SpotOn already gives you. The result is wasted spend and confused reporting. We start by mapping what SpotOn already does well and build marketing that reinforces it rather than working against it.
What a Full-Service SpotOn Marketing Engagement Includes
- Local SEO and Google Business Profile optimization tied to your actual menu and location data
- Paid social and search advertising built around your SpotOn sales and profitability trends
- Email and SMS campaigns synced to loyalty enrollment and order history
- Social media content and community management
- Catering and events marketing campaigns
- Ongoing reporting that ties marketing spend back to actual order and revenue data, not just impressions and clicks
Marketing That Plugs Into Real SpotOn Infrastructure
Because we're a Certified SpotOn Partner, our campaigns are built with an understanding of how SpotOn's ecosystem actually functions — from the loyalty program included on the Restaurant Pro plan to the commission-free ordering that connects your POS to GoTo Place, Order with Google, and your own website. We also account for how sales data flows into the payroll and accounting integrations many SpotOn restaurants already use, including Gusto, ADP Workforce Now, Run by ADP, Paylocity, and Paychex, so that labor cost and marketing ROI conversations are working from the same numbers your back office sees. This is what separates a true spoton pos marketing agency from a generalist shop running the same campaigns for every industry.
Why Choose Mindshare
- Certified SpotOn Partner also working across Toast, Clover, Square, Yelp, Google, and 20+ other platforms
- AI-powered marketing automation and insights baked into every campaign
- 24×7 dedicated support, not a rotating account manager every quarter
- A complete growth partner spanning web, SEO, ads, social, loyalty, and analytics
Results Restaurants Have Seen Working With Us
"Their advertising and catering campaigns delivered results fast. We saw more inquiries and stronger engagement across channels." — Areley, Charleys Cheesesteaks (215% Increase In Catering Revenue)
"Mindshare optimized our delivery presence and retention. The result was more repeat customers and stronger performance." — Jackie, The Pizza Boyz (41% Increase In Repeat Customers)
"Professional, responsive, and focused on results. Their team consistently brings new ideas to help us grow." — Jackson, Pizza Hut (38% Increase In Customer Retention)
About the Founder
Jay Mehta, Founder & Growth Partner at Mindshare Consulting, has 20+ years of experience and 250+ delivered projects with a restaurant-industry focus, built on AI-powered marketing automation.
"Our focus isn't marketing metrics. It's helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue."Read the full story on the founder page.
SpotOn Marketing Agency FAQ
Do you only work with restaurants that use SpotOn?
No, but we are a Certified SpotOn Partner and have built specific expertise around it, which means SpotOn restaurants get campaigns designed around tools they already own rather than generic marketing advice.
How is this different from just hiring a social media manager?
A social media manager runs one channel. We coordinate SEO, ads, email/SMS, social, and loyalty together and tie the results back to your actual SpotOn sales and profitability data.
Can you use our existing SpotOn loyalty program instead of building a new one?
Yes, and we generally recommend it. If you're on SpotOn's Restaurant Pro plan, the points-based loyalty program is already there — we build marketing around growing enrollment and redemption rather than duplicating it elsewhere.
Do you manage our Google Business Profile and reviews?
Yes, local SEO and review management are core parts of the engagement, since they directly affect calls, direction requests, and walk-ins.
What does onboarding with Mindshare actually look like?
We start with an audit of your current SpotOn data, existing marketing channels, and competitive landscape, then build a phased plan rather than launching everything at once.
How do you measure success?
We tie campaign performance back to order volume, catering inquiries, loyalty enrollment, and retention — not just ad impressions or follower counts.
Do you offer month-to-month contracts?
Contract terms are discussed during onboarding based on scope; we're happy to walk through options on a call.
Let's Build Marketing Around the Data You Already Have
If your restaurant is running SpotOn and your marketing isn't using that data, you're leaving performance on the table. Mindshare is a Certified SpotOn Partner and full-service spoton pos marketing agency built specifically to close that gap. You can review SpotOn's own platform overview at SpotOn's official restaurant POS page for background. To see the full range of services, visit our restaurant POS marketing agency hub, or explore our SpotOn email & SMS marketing and SpotOn website development services as part of a complete engagement.
Let's Build Your SpotOn POS Marketing Plan
Mindshare is a Certified SpotOn Partner and full-service spoton pos marketing agency covering SEO, ads, social, loyalty, and analytics for restaurants.
Free Strategy Session
Custom Growth Plan
Competitor Analysis
Revenue-Focused Recommendations
Frequently Asked Questions
We work with most major restaurant POS and restaurant technology platforms including:
- Toast POS
- Clover
- Square
- LAVU
- SpotOn
- TouchBistro
- Restaurant365
- Revel Systems
- NCR Aloha
- Lightspeed Restaurant
- Brink POS
- PAR Technology
- Olo
- Deliverect
- ChowNow
- BentoBox and more...
If you're using another platform, chances are we've worked with something similar.
We also offer our own restaurant technology solutions, including custom online ordering, loyalty programs, websites, mobile apps, CRM systems, marketing automation, and business management tools.
Not always. We'll review your existing website and provide recommendations. In some cases, improvements to your current website may be sufficient. In others, a redesign may provide a better return on investment.
Yes. Increasing online orders is one of the primary goals of our restaurant marketing programs. We focus on improving visibility, website performance, online ordering conversion rates, and customer retention.
Our restaurant marketing programs require a minimum six (6) month commitment.
We understand that committing to six months may feel like a significant decision. However, one of the biggest mistakes restaurant owners make is expecting marketing to produce meaningful, sustainable results in just a few weeks.
Successful restaurant marketing is not a one-time campaign. It's a process of building visibility, collecting data, optimizing performance, increasing customer awareness, improving customer retention, and creating long-term revenue growth.
During the first few months, we are typically:
- Learning your market and customer behavior
- Analyzing competitors
- Optimizing campaigns and targeting
- Improving website performance
- Building local search visibility
- Increasing reviews and reputation
- Gathering performance data
- Refining messaging and offers
Many of the most valuable marketing channels, including SEO, reputation management, Google Business Profile optimization, customer retention campaigns, email marketing, and remarketing, require time to generate measurable results.
Restaurants that stop marketing after a month or two often leave before the real momentum begins.
Our six-month commitment allows us to:
- Build a strong foundation
- Make data-driven decisions
- Continuously optimize campaigns
- Increase customer acquisition
- Improve customer retention
- Maximize return on investment
- Generate sustainable revenue growth
Most importantly, it gives your restaurant enough time to benefit from the compound effect of consistent marketing efforts.
We don't believe in quick fixes or short-term gimmicks. We focus on building systems that continue generating customers, orders, reservations, catering inquiries, and revenue long after the initial campaigns launch.
The restaurants that achieve the strongest results are typically those that view marketing as an investment in long-term growth rather than a short-term expense.
Our goal is not simply to run campaigns for six months.
Our goal is to create a marketing foundation that helps your restaurant grow for years to come.
Absolutely.
We're happy to provide references where appropriate. Let us know your preferred date and time, and we'll coordinate an introduction when available.
We'll schedule an introductory call to learn about your restaurant, goals, challenges, competitors, and current marketing efforts.
Following the consultation, we'll prepare a customized proposal outlining our recommendations, deliverables, timeline, and pricing.
No.
The marketing packages shown on this page cover marketing services only. Website design, website redevelopment, online ordering integrations, and mobile app development are quoted separately based on requirements.
No.
Mobile app development and branded restaurant apps are separate services and are not included in monthly marketing plans.
No.
The pricing shown represents our management fee for strategy, setup, optimization, reporting, meetings, and ongoing campaign management.
Advertising budgets are paid directly to the advertising platforms and are determined based on your goals, market, and competition.
Depending on your selected package, services may include:
- Strategy development
- Campaign setup
- Google Ads management
- Meta Ads management
- SEO
- Social media management
- Reputation management
- Reporting and analytics
- Bi-weekly or monthly review meetings
- Campaign optimization
- Ongoing support
Your proposal will clearly outline all included services.
No.
Website hosting, domains, SSL certificates, and related infrastructure costs are separate.
If we build your website, we'll provide hosting recommendations and management options.
Yes.
We can create content, publish posts, manage campaigns, engage audiences, and develop social media strategies tailored to your restaurant.
Yes.
Local SEO is one of our core services. We help restaurants improve visibility on Google Search and Google Maps to attract more local customers.
Yes.
We develop dedicated campaigns focused on catering, private events, office catering, holiday catering, and large group orders.
Yes.
We help restaurants increase reservations through local SEO, paid advertising, social media campaigns, website optimization, and reputation management.
Yes.
We work with both single-location restaurants and multi-unit restaurant brands. We can create location-specific marketing strategies while maintaining brand consistency.
Yes.
Once all invoices related to your project have been paid in full, ownership of the website and approved creative assets transfers to you.
Unless otherwise specified in your agreement, you retain ownership of:
- Website content
- Website design
- Images and graphics created for your business
- Marketing creative assets
- Logos and branding assets developed for your business
- Domain names registered in your name
- Social media accounts owned by your business
- Advertising accounts owned by your business
We believe your business should own the assets you invest in.
If Mindshare Consulting provides hosting, software subscriptions, third-party licenses, proprietary tools, or other managed services, those services remain subject to their respective agreements and may require ongoing fees.
Specific ownership terms for custom software, mobile applications, proprietary systems, or third-party licensed products will be outlined in your individual proposal or agreement.
Our goal is simple: when you've paid for your website and marketing assets, they're yours.
Depending on your package, meetings may be held bi-weekly or monthly.
Additional meetings can be scheduled when needed for major initiatives, campaigns, or reviews.
We focus on business outcomes rather than vanity metrics.
Common KPIs include:
- Online orders
- Reservations
- Catering inquiries
- Phone calls
- Website conversions
- Customer retention
- Revenue growth
- Return on advertising spend
Yes.
We provide regular reporting so you can understand performance, opportunities, campaign progress, and return on investment.
No problem.
We can help evaluate restaurant technology options and recommend solutions based on your concept, budget, operational requirements, online ordering needs, loyalty goals, and growth plans.
Yes.
In addition to marketing, we help restaurants with:
- Website development
- Online ordering systems
- Loyalty programs
- Mobile apps
- AI automation
- CRM systems
- Customer retention tools
- Analytics & reporting
- POS integrations
- Email marketing systems
- SMS marketing platforms
Yes.
Google Business Profile optimization is one of the most important local marketing opportunities for restaurants. We help improve visibility, rankings, reviews, photos, menus, and overall profile performance.
Absolutely.
Many restaurants focus only on acquiring customers. We help increase repeat visits through loyalty programs, email marketing, SMS campaigns, promotions, customer databases, and remarketing strategies.
Yes.
We frequently work with restaurants before opening day and can assist with:
- Branding
- Logo design
- Website development
- Google Business Profile setup
- Social media setup
- Grand opening marketing
- Paid advertising
- Online ordering setup
- POS selection and implementation
- Loyalty program setup
No.
Mindshare Consulting works across multiple industries, but we have developed specialized systems, technology integrations, and marketing strategies specifically for restaurants, cafés, food trucks, bars, pizzerias, bakeries, and hospitality businesses.
Yes.
We can act as your complete marketing department or work alongside your internal team, franchise marketing department, agency, or consultants.
Most restaurants can begin the onboarding process within a few days of signing.
The exact timeline depends on project scope, required integrations, existing assets, and selected services.
Yes.
We can help restaurants improve visibility and performance across platforms such as:
- Uber Eats
- DoorDash
- Grubhub
- Slice
- ChowNow
- Olo
- Deliverect-connected platforms
while ensuring your own direct ordering channels remain a priority.
Yes.
We leverage AI to help with customer insights, automation, content workflows, reporting, campaign optimization, audience targeting, and operational efficiencies.
AI supports our strategy, but all campaigns remain guided by experienced marketing professionals.
That's perfectly fine.
We'll review your current setup and identify gaps, opportunities, and areas for improvement. In many cases, we can enhance existing systems rather than replacing them.
Yes.
One of our primary goals is helping restaurants increase direct orders, strengthen customer retention, and build owned customer databases so you're less dependent on third-party marketplaces.
Meet Jay Mehta
Founder & Growth Partner, Mindshare Consulting Inc.
For more than 20 years, Jay has helped businesses grow through marketing, technology, automation, and customer acquisition. Today, he leads Mindshare Consulting as your dedicated growth partner, helping restaurants attract more customers, increase repeat visits, and generate more revenue.
Our focus isn’t marketing metrics. It’s helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue.
