SpotOn POS Mobile App Development

For Restaurants

Not always. We'll review your existing website and provide recommendations. In some cases, improvements to your current website may be sufficient. In others, a redesign may provide a better return on investment.

Yes. Increasing online orders is one of the primary goals of our restaurant marketing programs. We focus on improving visibility, website performance, online ordering conversion rates, and customer retention.

Our restaurant marketing programs require a minimum six (6) month commitment.

We understand that committing to six months may feel like a significant decision. However, one of the biggest mistakes restaurant owners make is expecting marketing to produce meaningful, sustainable results in just a few weeks.

Successful restaurant marketing is not a one-time campaign. It's a process of building visibility, collecting data, optimizing performance, increasing customer awareness, improving customer retention, and creating long-term revenue growth.

During the first few months, we are typically:

• Learning your market and customer behavior
• Analyzing competitors
• Optimizing campaigns and targeting
• Improving website performance
• Building local search visibility
• Increasing reviews and reputation
• Gathering performance data
• Refining messaging and offers

Many of the most valuable marketing channels, including SEO, reputation management, Google Business Profile optimization, customer retention campaigns, email marketing, and remarketing, require time to generate measurable results.

Restaurants that stop marketing after a month or two often leave before the real momentum begins.

Our six-month commitment allows us to:

• Build a strong foundation
• Make data-driven decisions
• Continuously optimize campaigns
• Increase customer acquisition
• Improve customer retention
• Maximize return on investment
• Generate sustainable revenue growth

Most importantly, it gives your restaurant enough time to benefit from the compound effect of consistent marketing efforts.

We don't believe in quick fixes or short-term gimmicks. We focus on building systems that continue generating customers, orders, reservations, catering inquiries, and revenue long after the initial campaigns launch.

The restaurants that achieve the strongest results are typically those that view marketing as an investment in long-term growth rather than a short-term expense.

Our goal is not simply to run campaigns for six months.

Our goal is to create a marketing foundation that helps your restaurant grow for years to come.

Absolutely.

We're happy to provide references where appropriate. Let us know your preferred date and time, and we'll coordinate an introduction when available.

We'll schedule an introductory call to learn about your restaurant, goals, challenges, competitors, and current marketing efforts.

Following the consultation, we'll prepare a customized proposal outlining our recommendations, deliverables, timeline, and pricing.

No.

The marketing packages shown on this page cover marketing services only. Website design, website redevelopment, online ordering integrations, and mobile app development are quoted separately based on requirements.

No.

Mobile app development and branded restaurant apps are separate services and are not included in monthly marketing plans.

No.

The pricing shown represents our management fee for strategy, setup, optimization, reporting, meetings, and ongoing campaign management.

Advertising budgets are paid directly to the advertising platforms and are determined based on your goals, market, and competition.

Depending on your selected package, services may include:

• Strategy development
• Campaign setup
• Google Ads management
• Meta Ads management
• SEO
• Social media management
• Reputation management
• Reporting and analytics
• Bi-weekly or monthly review meetings
• Campaign optimization
• Ongoing support

Your proposal will clearly outline all included services.

No.

Website hosting, domains, SSL certificates, and related infrastructure costs are separate.

If we build your website, we'll provide hosting recommendations and management options.

Yes.

We can create content, publish posts, manage campaigns, engage audiences, and develop social media strategies tailored to your restaurant.

Yes.

Local SEO is one of our core services. We help restaurants improve visibility on Google Search and Google Maps to attract more local customers.

Yes.

We develop dedicated campaigns focused on catering, private events, office catering, holiday catering, and large group orders.

Yes.

We help restaurants increase reservations through local SEO, paid advertising, social media campaigns, website optimization, and reputation management.

Yes.

We work with both single-location restaurants and multi-unit restaurant brands. We can create location-specific marketing strategies while maintaining brand consistency.

Yes.

Once all invoices related to your project have been paid in full, ownership of the website and approved creative assets transfers to you.

Unless otherwise specified in your agreement, you retain ownership of:

• Website content
• Website design
• Images and graphics created for your business
• Marketing creative assets
• Logos and branding assets developed for your business
• Domain names registered in your name
• Social media accounts owned by your business
• Advertising accounts owned by your business

We believe your business should own the assets you invest in.

If Mindshare Consulting provides hosting, software subscriptions, third-party licenses, proprietary tools, or other managed services, those services remain subject to their respective agreements and may require ongoing fees.

Specific ownership terms for custom software, mobile applications, proprietary systems, or third-party licensed products will be outlined in your individual proposal or agreement.

Our goal is simple: when you've paid for your website and marketing assets, they're yours.

Depending on your package, meetings may be held bi-weekly or monthly.

Additional meetings can be scheduled when needed for major initiatives, campaigns, or reviews.

We focus on business outcomes rather than vanity metrics.

Common KPIs include:

• Online orders
• Reservations
• Catering inquiries
• Phone calls
• Website conversions
• Customer retention
• Revenue growth
• Return on advertising spend

Yes.

We provide regular reporting so you can understand performance, opportunities, campaign progress, and return on investment.

No problem.

We can help evaluate restaurant technology options and recommend solutions based on your concept, budget, operational requirements, online ordering needs, loyalty goals, and growth plans.

Yes.

In addition to marketing, we help restaurants with:

• Website development
• Online ordering systems
• Loyalty programs
• Mobile apps
• AI automation
• CRM systems
• Customer retention tools
• Analytics & reporting
• POS integrations
• Email marketing systems
• SMS marketing platforms

Yes.

Google Business Profile optimization is one of the most important local marketing opportunities for restaurants. We help improve visibility, rankings, reviews, photos, menus, and overall profile performance.

Absolutely.

Many restaurants focus only on acquiring customers. We help increase repeat visits through loyalty programs, email marketing, SMS campaigns, promotions, customer databases, and remarketing strategies.

Yes.

We frequently work with restaurants before opening day and can assist with:

• Branding
• Logo design
• Website development
• Google Business Profile setup
• Social media setup
• Grand opening marketing
• Paid advertising
• Online ordering setup
• POS selection and implementation
• Loyalty program setup

No.

Mindshare Consulting works across multiple industries, but we have developed specialized systems, technology integrations, and marketing strategies specifically for restaurants, cafés, food trucks, bars, pizzerias, bakeries, and hospitality businesses.

Yes.

We can act as your complete marketing department or work alongside your internal team, franchise marketing department, agency, or consultants.

Most restaurants can begin the onboarding process within a few days of signing.

The exact timeline depends on project scope, required integrations, existing assets, and selected services.

Yes.

We can help restaurants improve visibility and performance across platforms such as:

• Uber Eats
• DoorDash
• Grubhub
• Slice
• ChowNow
• Olo
• Deliverect-connected platforms

while ensuring your own direct ordering channels remain a priority.

Yes.

We leverage AI to help with customer insights, automation, content workflows, reporting, campaign optimization, audience targeting, and operational efficiencies.

AI supports our strategy, but all campaigns remain guided by experienced marketing professionals.

That's perfectly fine.

We'll review your current setup and identify gaps, opportunities, and areas for improvement. In many cases, we can enhance existing systems rather than replacing them.

Yes.

One of our primary goals is helping restaurants increase direct orders, strengthen customer retention, and build owned customer databases so you're less dependent on third-party marketplaces.