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Lavu POS Email Marketing
For Restaurants
Lavu POS email marketing turns the guest and order data already sitting inside your point-of-sale system into a dependable channel for bringing diners back, again and again. As a Certified Lavu Partner, Mindshare Consulting builds newsletters, menu-launch announcements, and win-b
- Certified Lavu Partner
- Custom Lavu POS Solutions & Ongoing Support
- Proven Restaurant Growth Strategies
- Dedicated Support Team
Lavu POS email marketing turns the guest and order data already sitting inside your point-of-sale system into a dependable channel for bringing diners back, again and again. As a Certified Lavu Partner, Mindshare Consulting builds newsletters, menu-launch announcements, and win-b
- Certified Lavu Partner
- Custom Lavu POS Solutions & Ongoing Support
- Proven Restaurant Growth Strategies
- Dedicated Support Team
Partners With The Tools You Already Use
Turn Every Lavu Checkout Into An Email Subscriber
Every loyalty signup becomes a ready to email contact.
Capture emails at checkout, not a separate signup form.
Built from real order history, not one generic blast list.
Every send follows CAN SPAM requirements from day one.
Keep Your Restaurant In The Inbox, Not Just The App
Regular touchpoints that keep regulars ordering.
Get new items in front of your most engaged customers first.
Fill private events and large catering orders.
Timed sends that match how people actually dine.
Not Just Opens, Actual Repeat Revenue
Automated emails triggered by lapsed Lavu order history.
Celebrate Lavu loyalty point balances and rewards.
Automatic follow up on incomplete online orders.
See exactly which emails drive orders through Lavu data.
A Certified Partner Built For Email That Converts
We build directly on Lavu loyalty and order data.
Smarter timing and segmentation, not manual guesswork.
A team that understands restaurant email marketing.
Email pairs with our SMS, website, and marketing services.
Turn Every Lavu Checkout Into An Email Subscriber
Every loyalty signup becomes a ready to email contact.
Capture emails at checkout, not a separate signup form.
Built from real order history, not one generic blast list.
Every send follows CAN SPAM requirements from day one.
Keep Your Restaurant In The Inbox, Not Just The App
Regular touchpoints that keep regulars ordering.
Get new items in front of your most engaged customers first.
Fill private events and large catering orders.
Timed sends that match how people actually dine.
Not Just Opens, Actual Repeat Revenue
Automated emails triggered by lapsed Lavu order history.
Celebrate Lavu loyalty point balances and rewards.
Automatic follow up on incomplete online orders.
See exactly which emails drive orders through Lavu data.
A Certified Partner Built For Email That Converts
We build directly on Lavu loyalty and order data.
Smarter timing and segmentation, not manual guesswork.
A team that understands restaurant email marketing.
Email pairs with our SMS, website, and marketing services.
- TRUSTED BY RESTAURANT OWNERS
Real Results. Real Relationships.
More than marketing. More than technology. A true restaurant growth partner.
Everything You Need for Lavu POS — One Partner, Start to Finish
Clear deliverables. Tailored to what you actually need.
Getting your Lavu POS presence built right from day one.
Get a Quote- Recurring newsletters — a monthly or bi-weekly send covering specials, new menu items, events, and community news, written and designed by our team
- Menu launch campaigns — multi-email sequences that announce a new dish or seasonal menu, build anticipation, and drive a first order
- Win-back sequences — automated, segmented emails targeting guests who haven't ordered in 30, 60, or 90+ days, based on last-order data pulled from Lavu
Turning Lavu POS data into more orders and repeat customers.
Get a Quote- Loyalty program emails — campaigns built around your Lavu loyalty tiers and point balances to nudge occasional diners toward regular visits
- Catering and private event announcements — longer-form emails aimed at your highest-value guests, with clear next steps to inquire or book
- Holiday and seasonal campaigns — timed sends around major dining occasions (Mother's Day, Thanksgiving, Super Bowl, etc.) that convert past guests into bookings or orders
Keeping everything running and improving month over month.
Get a Quote- Reporting — open rates, click-throughs, and redemption tracking so you can see which campaigns are actually driving visits and revenue
For multi-location brands and restaurants with custom goals, scale, and integrations.
Contact Us- Custom strategy across locations
- Dedicated senior strategist
- Custom integrations & reporting
Every Lavu POS Service Under One Roof
Certified Lavu POS partners and POS experts handling hardware, setup, API based custom development, marketing and everything in between.
Lavu POS email marketing turns the guest and order data already sitting inside your point-of-sale system into a dependable channel for bringing diners back, again and again. As a Certified Lavu Partner, Mindshare Consulting builds newsletters, menu-launch announcements, and win-back sequences that pull directly from your Lavu loyalty program and order history, instead of starting from a cold, generic list. For the independent and small-footprint restaurants that make up most of the Lavu install base, email is one of the few channels that scales without adding staff hours or ad spend — a single monthly send can reach hundreds of past guests for a fraction of what a comparable print piece or paid social campaign would cost.
This page covers exactly what our Lavu email program includes, how it connects to the data you're already collecting at the register, and how it fits alongside the short, time-sensitive messaging we handle separately on our Lavu SMS marketing page.
Why Email Marketing Works for Lavu Restaurants Specifically
Lavu is built for — and used by — a lot of small, independent, and multi-unit-but-not-massive restaurant groups: pizzerias, quick-service concepts, cafes, and family-owned dining rooms where every marketing dollar has to earn its keep. That reality shapes how we approach email for Lavu operators. Rather than pitching enterprise-scale automation platforms with steep monthly fees, we build lean, repeatable email programs sized to what an independent operator can actually sustain — using the guest data Lavu already captures at checkout.
Email also rewards exactly the kind of longer-form storytelling that a text message can't carry: a new seasonal menu with photography and a chef's note, a full holiday catering menu with pricing tiers, or a three-part win-back sequence that reminds a lapsed regular why they used to come in every Friday. For budget-conscious owners, that's the appeal — email delivers depth and narrative at a cost per send that's close to zero once the program is built.
What's Included in Our Lavu POS Email Marketing Program
- Recurring newsletters — a monthly or bi-weekly send covering specials, new menu items, events, and community news, written and designed by our team
- Menu launch campaigns — multi-email sequences that announce a new dish or seasonal menu, build anticipation, and drive a first order
- Win-back sequences — automated, segmented emails targeting guests who haven't ordered in 30, 60, or 90+ days, based on last-order data pulled from Lavu
- Loyalty program emails — campaigns built around your Lavu loyalty tiers and point balances to nudge occasional diners toward regular visits
- Catering and private event announcements — longer-form emails aimed at your highest-value guests, with clear next steps to inquire or book
- Holiday and seasonal campaigns — timed sends around major dining occasions (Mother's Day, Thanksgiving, Super Bowl, etc.) that convert past guests into bookings or orders
- Reporting — open rates, click-throughs, and redemption tracking so you can see which campaigns are actually driving visits and revenue
How Your Lavu Data Powers Every Campaign
The reason Lavu POS email marketing outperforms a generic email blast is the data behind it. Lavu's built-in loyalty program tracks purchase behavior at the guest level — what they order, how often, and how much they spend — which gives us the raw material to segment your list intelligently instead of emailing everyone the same message. A guest who orders weekly gets a different email than one who hasn't visited in two months, and that distinction is what makes win-back sequences and loyalty campaigns actually convert.
Where it gets more technical is connecting that loyalty and order data to your email platform in the first place. Lavu offers an open API, but the documentation is thin, and pulling clean, usable segments out of it for email automation typically requires hands-on technical work rather than a plug-and-play setup. This is where being a Certified Lavu Partner matters — we've done this integration work before, and we pair it with tools like MenuDrive for online ordering links inside campaigns, so every email drives straight to a real order rather than a dead end. If your Lavu setup has hardware, connectivity, or support friction that's getting in the way of clean data, our Lavu setup and support team can help sort that out first.
"Mindshare helped us improve our online presence and drive significantly more online orders. Their team focuses on what actually moves the needle." — Hetal, Dirty Dough Cookies
162% Increase In Online Orders
"Mindshare redesigned our website and ordering experience. Customers order more easily and our online sales grew substantially." — Jayesh, Swaad Indian Restaurant
127% Increase In Online Orders
"Mindshare optimized our delivery presence and retention. The result was more repeat customers and stronger performance." — Jackie, The Pizza Boyz
41% Increase In Repeat Customers
Built by a Restaurant Marketing Founder, Not a Generic Agency
Mindshare Consulting is led by Jay Mehta, Founder & Growth Partner, who brings more than 20 years of marketing experience and 250+ delivered projects to every restaurant partnership. His focus stays squarely on the restaurant industry, combining hands-on campaign work with AI-powered marketing automation so email programs stay consistent without adding to an owner's workload.
"Our focus isn't marketing metrics. It's helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue." — Jay Mehta, Founder & Growth Partner
Learn more about Jay and the Mindshare team.
Lavu Email Marketing FAQ
How is this different from a generic email service?
A generic email tool sends the same message to your whole list. Because we work directly with Lavu's loyalty and order data, we can segment by purchase behavior — recent guests, lapsed guests, high spenders, catering leads — so each email is relevant to the person receiving it rather than a one-size-fits-all blast.
Can you use our Lavu loyalty program data to build segmented email lists?
Yes. Lavu's built-in loyalty program tracks purchase behavior and point activity, and we use that data to group guests by visit frequency, spend, and recency so win-back and loyalty emails go to the right audience automatically.
How often should a small restaurant send email campaigns?
Most independent operators on Lavu do well with a bi-weekly or monthly newsletter, supplemented by triggered sends like win-back sequences and seasonal or menu-launch campaigns. We size the cadence to what your kitchen and marketing budget can realistically support.
Do you write and design the emails, or do we provide the content?
We handle the writing, design, and build. You provide menu updates, photos, and event details as they come up, and our team turns that into finished campaigns ready to send.
How does Lavu's API factor into email integration?
Lavu offers an open API for pulling order and loyalty data, but the documentation is limited, so custom integration work generally needs a team that has done it before. As a Certified Lavu Partner, we handle that technical setup so your email segments stay accurate over time.
Is email marketing worth it for a single-location independent restaurant?
Yes — email remains one of the lowest-cost channels available, and because Lavu already captures guest and order data at checkout, you're not starting a list from scratch. Even a modest, consistently-sent newsletter tends to outperform its cost for single-location operators.
How do you measure whether an email campaign is working?
We track opens, click-throughs, and redemptions tied back to specific campaigns, and report on which sends are driving actual orders and visits rather than just vanity engagement numbers.
Ready to Get Started?
Email is one piece of a full Lavu marketing strategy. If you're also looking for the fast, high-open-rate messaging that email can't deliver — flash promos, reservation reminders, loyalty alerts — see our dedicated Lavu SMS marketing page. For the bigger picture of what Mindshare offers restaurants running Lavu, visit our restaurant POS marketing agency hub, or explore related services including Lavu digital marketing and Lavu setup and support. For general background on the platform itself, Lavu's website outlines its core POS features.
Let's Build Your Lavu POS Email Marketing Plan
Certified Lavu Partner Mindshare Consulting builds Lavu POS email marketing campaigns, newsletters, menu launches, and win-back sequences, powered by your loyalty and order data.
Free Strategy Session
Custom Growth Plan
Competitor Analysis
Revenue-Focused Recommendations
Frequently Asked Questions
We work with most major restaurant POS and restaurant technology platforms including:
- Toast POS
- Clover
- Square
- LAVU
- SpotOn
- TouchBistro
- Restaurant365
- Revel Systems
- NCR Aloha
- Lightspeed Restaurant
- Brink POS
- PAR Technology
- Olo
- Deliverect
- ChowNow
- BentoBox and more...
If you're using another platform, chances are we've worked with something similar.
We also offer our own restaurant technology solutions, including custom online ordering, loyalty programs, websites, mobile apps, CRM systems, marketing automation, and business management tools.
Not always. We'll review your existing website and provide recommendations. In some cases, improvements to your current website may be sufficient. In others, a redesign may provide a better return on investment.
Yes. Increasing online orders is one of the primary goals of our restaurant marketing programs. We focus on improving visibility, website performance, online ordering conversion rates, and customer retention.
Our restaurant marketing programs require a minimum six (6) month commitment.
We understand that committing to six months may feel like a significant decision. However, one of the biggest mistakes restaurant owners make is expecting marketing to produce meaningful, sustainable results in just a few weeks.
Successful restaurant marketing is not a one-time campaign. It's a process of building visibility, collecting data, optimizing performance, increasing customer awareness, improving customer retention, and creating long-term revenue growth.
During the first few months, we are typically:
- Learning your market and customer behavior
- Analyzing competitors
- Optimizing campaigns and targeting
- Improving website performance
- Building local search visibility
- Increasing reviews and reputation
- Gathering performance data
- Refining messaging and offers
Many of the most valuable marketing channels, including SEO, reputation management, Google Business Profile optimization, customer retention campaigns, email marketing, and remarketing, require time to generate measurable results.
Restaurants that stop marketing after a month or two often leave before the real momentum begins.
Our six-month commitment allows us to:
- Build a strong foundation
- Make data-driven decisions
- Continuously optimize campaigns
- Increase customer acquisition
- Improve customer retention
- Maximize return on investment
- Generate sustainable revenue growth
Most importantly, it gives your restaurant enough time to benefit from the compound effect of consistent marketing efforts.
We don't believe in quick fixes or short-term gimmicks. We focus on building systems that continue generating customers, orders, reservations, catering inquiries, and revenue long after the initial campaigns launch.
The restaurants that achieve the strongest results are typically those that view marketing as an investment in long-term growth rather than a short-term expense.
Our goal is not simply to run campaigns for six months.
Our goal is to create a marketing foundation that helps your restaurant grow for years to come.
Absolutely.
We're happy to provide references where appropriate. Let us know your preferred date and time, and we'll coordinate an introduction when available.
We'll schedule an introductory call to learn about your restaurant, goals, challenges, competitors, and current marketing efforts.
Following the consultation, we'll prepare a customized proposal outlining our recommendations, deliverables, timeline, and pricing.
No.
The marketing packages shown on this page cover marketing services only. Website design, website redevelopment, online ordering integrations, and mobile app development are quoted separately based on requirements.
No.
Mobile app development and branded restaurant apps are separate services and are not included in monthly marketing plans.
No.
The pricing shown represents our management fee for strategy, setup, optimization, reporting, meetings, and ongoing campaign management.
Advertising budgets are paid directly to the advertising platforms and are determined based on your goals, market, and competition.
Depending on your selected package, services may include:
- Strategy development
- Campaign setup
- Google Ads management
- Meta Ads management
- SEO
- Social media management
- Reputation management
- Reporting and analytics
- Bi-weekly or monthly review meetings
- Campaign optimization
- Ongoing support
Your proposal will clearly outline all included services.
No.
Website hosting, domains, SSL certificates, and related infrastructure costs are separate.
If we build your website, we'll provide hosting recommendations and management options.
Yes.
We can create content, publish posts, manage campaigns, engage audiences, and develop social media strategies tailored to your restaurant.
Yes.
Local SEO is one of our core services. We help restaurants improve visibility on Google Search and Google Maps to attract more local customers.
Yes.
We develop dedicated campaigns focused on catering, private events, office catering, holiday catering, and large group orders.
Yes.
We help restaurants increase reservations through local SEO, paid advertising, social media campaigns, website optimization, and reputation management.
Yes.
We work with both single-location restaurants and multi-unit restaurant brands. We can create location-specific marketing strategies while maintaining brand consistency.
Yes.
Once all invoices related to your project have been paid in full, ownership of the website and approved creative assets transfers to you.
Unless otherwise specified in your agreement, you retain ownership of:
- Website content
- Website design
- Images and graphics created for your business
- Marketing creative assets
- Logos and branding assets developed for your business
- Domain names registered in your name
- Social media accounts owned by your business
- Advertising accounts owned by your business
We believe your business should own the assets you invest in.
If Mindshare Consulting provides hosting, software subscriptions, third-party licenses, proprietary tools, or other managed services, those services remain subject to their respective agreements and may require ongoing fees.
Specific ownership terms for custom software, mobile applications, proprietary systems, or third-party licensed products will be outlined in your individual proposal or agreement.
Our goal is simple: when you've paid for your website and marketing assets, they're yours.
Depending on your package, meetings may be held bi-weekly or monthly.
Additional meetings can be scheduled when needed for major initiatives, campaigns, or reviews.
We focus on business outcomes rather than vanity metrics.
Common KPIs include:
- Online orders
- Reservations
- Catering inquiries
- Phone calls
- Website conversions
- Customer retention
- Revenue growth
- Return on advertising spend
Yes.
We provide regular reporting so you can understand performance, opportunities, campaign progress, and return on investment.
No problem.
We can help evaluate restaurant technology options and recommend solutions based on your concept, budget, operational requirements, online ordering needs, loyalty goals, and growth plans.
Yes.
In addition to marketing, we help restaurants with:
- Website development
- Online ordering systems
- Loyalty programs
- Mobile apps
- AI automation
- CRM systems
- Customer retention tools
- Analytics & reporting
- POS integrations
- Email marketing systems
- SMS marketing platforms
Yes.
Google Business Profile optimization is one of the most important local marketing opportunities for restaurants. We help improve visibility, rankings, reviews, photos, menus, and overall profile performance.
Absolutely.
Many restaurants focus only on acquiring customers. We help increase repeat visits through loyalty programs, email marketing, SMS campaigns, promotions, customer databases, and remarketing strategies.
Yes.
We frequently work with restaurants before opening day and can assist with:
- Branding
- Logo design
- Website development
- Google Business Profile setup
- Social media setup
- Grand opening marketing
- Paid advertising
- Online ordering setup
- POS selection and implementation
- Loyalty program setup
No.
Mindshare Consulting works across multiple industries, but we have developed specialized systems, technology integrations, and marketing strategies specifically for restaurants, cafés, food trucks, bars, pizzerias, bakeries, and hospitality businesses.
Yes.
We can act as your complete marketing department or work alongside your internal team, franchise marketing department, agency, or consultants.
Most restaurants can begin the onboarding process within a few days of signing.
The exact timeline depends on project scope, required integrations, existing assets, and selected services.
Yes.
We can help restaurants improve visibility and performance across platforms such as:
- Uber Eats
- DoorDash
- Grubhub
- Slice
- ChowNow
- Olo
- Deliverect-connected platforms
while ensuring your own direct ordering channels remain a priority.
Yes.
We leverage AI to help with customer insights, automation, content workflows, reporting, campaign optimization, audience targeting, and operational efficiencies.
AI supports our strategy, but all campaigns remain guided by experienced marketing professionals.
That's perfectly fine.
We'll review your current setup and identify gaps, opportunities, and areas for improvement. In many cases, we can enhance existing systems rather than replacing them.
Yes.
One of our primary goals is helping restaurants increase direct orders, strengthen customer retention, and build owned customer databases so you're less dependent on third-party marketplaces.
Not as a full native suite. MenuDrive, Lavu's online ordering platform, offers basic email automations, and everything beyond that runs through integrations or the open API. Your Lavu system holds the valuable part, guest and order data. Mindshare connects that data to a proper email platform and runs segmented campaigns based on what guests actually order.
Lavu stores customer names, phone numbers, and email addresses in its customer database, and reports can be exported to CSV from the control panel. There is no polished one click sync to email tools, which is where owners get stuck. Mindshare builds an automated pipeline via the API or scheduled exports so your email platform stays current without manual spreadsheet work.
Meet Jay Mehta
Founder & Growth Partner, Mindshare Consulting Inc.
For more than 20 years, Jay has helped businesses grow through marketing, technology, automation, and customer acquisition. Today, he leads Mindshare Consulting as your dedicated growth partner, helping restaurants attract more customers, increase repeat visits, and generate more revenue.
Our focus isn’t marketing metrics. It’s helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue.
