Driving Digital Success, Together.
Restaurant Catering Marketing Agency
Built to Book More Events
Catering is a different sale than walk-in or delivery business, office managers and event planners search differently, order on a headcount and a deadline, and expect a clear deposit and lead-time policy before they book. Mindshare Consulting builds the dedicated catering ordering flow, local search presence, and B2B outreach that turn catering into a predictable revenue line, wired into your Toast, Clover, Square, or Lightspeed POS instead of living in a separate spreadsheet.
- Dedicated Catering Menu & Ordering Page Wired Into Your POS
- Local SEO for “Catering Near Me” & Office Catering Searches
- B2B Outreach to Offices, Planners & Venues
- Email & SMS Nurture for Repeat Corporate Catering Clients
Partners With The Tools You Already Use
A Dedicated Ordering Flow, Not an Afterthought
Pricing tiers and package options built around guest count, not single-item orders.
Clear minimum notice and deposit policy set right on the order form.
Catering orders land in the same POS as your regular tickets, not a separate system.
Photos and capacity numbers that build booking confidence before the first call.
Ranking For the Searches Office Buyers Actually Type
Optimized for the exact intent office managers search with, not regular dining keywords.
Location and cuisine landing pages built around buyer-intent search terms.
A profile that surfaces your catering menu and packages, not just your dining hours.
Past-event photos and reviews placed where corporate buyers actually look.
B2B Outreach Aimed at Real Buyers
Outreach built around local offices, planners, and venues near you, not a mass phone-book blast.
Direct outreach to the people who actually book catering, not consumer social ads.
Leave-behind materials with headcount capacity and past-event photos included.
A structured cadence so a first order turns into a standing account.
Turning One Order Into a Standing Account
Recurring lunch and holiday catering reminders sent without you lifting a finger.
Repeat office accounts tracked separately from one-time event bookings.
Outreach timed to when offices actually plan their next event.
Delivery packaging that reinforces your brand at every drop-off, matched to your restaurant branding.
A Dedicated Ordering Flow, Not an Afterthought
Pricing tiers and package options built around guest count, not single-item orders.
Clear minimum notice and deposit policy set right on the order form.
Catering orders land in the same POS as your regular tickets, not a separate system.
Photos and capacity numbers that build booking confidence before the first call.
Ranking For the Searches Office Buyers Actually Type
Optimized for the exact intent office managers search with, not regular dining keywords.
Location and cuisine landing pages built around buyer-intent search terms.
A profile that surfaces your catering menu and packages, not just your dining hours.
Past-event photos and reviews placed where corporate buyers actually look.
B2B Outreach Aimed at Real Buyers
Outreach built around local offices, planners, and venues near you, not a mass phone-book blast.
Direct outreach to the people who actually book catering, not consumer social ads.
Leave-behind materials with headcount capacity and past-event photos included.
A structured cadence so a first order turns into a standing account.
Turning One Order Into a Standing Account
Recurring lunch and holiday catering reminders sent without you lifting a finger.
Repeat office accounts tracked separately from one-time event bookings.
Outreach timed to when offices actually plan their next event.
Delivery packaging that reinforces your brand at every drop-off, matched to your restaurant branding.
- TRUSTED BY RESTAURANT OWNERS
Real Results. Real Relationships.
More than marketing. More than technology. A true restaurant growth partner.
A Catering Growth System Built to Book Events: Start to Finish
Clear deliverables, wired into the POS you already run.
A dedicated catering menu and ordering page, wired into your Toast, Clover, Square, or Lightspeed POS.
Get a Quote- Headcount-based catering ordering page
- Lead-time & deposit policy built into the flow
Everything in Foundation, plus local SEO for catering-intent searches and targeted B2B outreach to offices and planners.
Get a Quote- Local SEO for “catering near me” searches
- B2B outreach to offices, planners & venues
Monthly B2B lead outreach and nurture emails to keep corporate catering orders coming in every month.
Get a Quote- Monthly targeted outreach to new leads
- Recurring nurture emails for repeat clients
Custom catering growth programs for multi-location groups or high-volume catering operations.
Contact Us- Multi-location catering rollout
- Custom outreach volume & reporting
Every Restaurant Catering & POS Service Under One Roof
From a POS-connected ordering page to ongoing B2B outreach, handled by one team, start to finish.
Restaurant Catering Marketing: Why It Deserves Its Own Playbook
Most restaurants market catering the same way they market everyday dining (a line on the website, a PDF menu, and a phone number. That treats a B2B, high-ticket sale like a walk-in order. Mindshare Consulting builds restaurant catering marketing as its own motion: a dedicated ordering flow, search visibility for buyer-intent keywords, and direct outreach to the offices and planners who actually book events, all wired into the POS you already run.
Why Catering Is a Distinct, High-Margin Revenue Line
A catering order is rarely a single ticket) it’s a headcount, a delivery window, and often a repeat relationship with the same office every month. That makes catering one of the highest-margin lines a restaurant runs, and one of the most under-marketed. Most restaurants treat it as something guests discover by accident rather than a revenue line they actively sell into.
The buyer is different too. A guest choosing where to eat tonight and an office manager booking Friday lunch for twelve people are searching with different intent, comparing different things, and need different proof before they commit, capacity, lead time, and a deposit policy matter far more to a catering buyer than a dinner special does.
What a Dedicated Catering Ordering Flow Needs
Headcount & Package Pricing
Catering pricing is built around guest count and package tiers, not individual menu items. An ordering page that makes this easy to select (instead of forcing a buyer to email for a quote) wins orders that would otherwise stall.
Lead Time & Deposit Policy, Stated Clearly
Every restaurant sets its own minimum notice and deposit terms. What matters is that the policy is stated plainly on the ordering page itself, so a buyer isn’t left guessing whether a Tuesday order for Thursday is even possible.
Connected to Your POS, Not a Separate System
Catering orders taken by phone or a standalone form usually never make it into your POS reporting, which means the revenue is invisible and the kitchen finds out late. Wiring catering into your Toast, Clover, Square, or Lightspeed system keeps it in the same reporting, prep, and payment flow as every other order.
| Order Size | Typical Lead Time | Typical Deposit |
|---|---|---|
| Under 20 guests | 24–48 hours | None, or card on file |
| 20–75 guests | 3–5 business days | 25–50% deposit |
| 75–200 guests | 1–2 weeks | 50% deposit |
| 200+ guests / full-service events | 2–4 weeks | 50% deposit, signed order |
Local SEO for Catering-Intent Searches
“Catering near me” and “[cuisine] catering [city]” are different searches from “restaurants near me”, different intent, different competitors, and often far less competition than regular dining keywords. We build catering-specific pages and Google Business Profile content around those exact terms, so office buyers find you before they find a national catering marketplace.
B2B Outreach Tactics That Actually Book Events
Cold-calling every office in the phone book doesn’t book events; targeted outreach to the offices, event planners, and venues most likely to order does. That means short, direct email or LinkedIn-style outreach with a sample menu and real proof (past-event photos, headcount capacity) attached, plus a follow-up cadence so a first order isn’t the last one.
Catering marketing works best as one line inside a broader growth plan rather than an isolated project. It shares infrastructure (your website, your POS, your review presence) with the rest of Mindshare’s restaurant marketing program, so catering leads and everyday guest marketing reinforce each other instead of competing for attention.
- Discovery call covering your current catering menu, POS platform, and past event volume
- Dedicated catering ordering page with headcount pricing, lead-time, and deposit rules built in
- Catering wired into your Toast, Clover, Square, or Lightspeed POS so orders don’t live in a separate system
- Local SEO built around catering-intent keywords and your Google Business Profile
- Targeted B2B outreach to local offices, event planners, and venues
- Email and SMS nurture sequences for repeat corporate catering clients
- No clear lead-time or deposit policy, so every inquiry turns into a back-and-forth phone call
- Catering menu buried inside the regular dine-in menu PDF instead of its own ordering page
- Catering orders taken by phone or email and never entered into the POS, so there’s no reporting on the revenue line
- No follow-up after the first event, so a corporate client’s next catering order goes to a competitor
- Marketing catering the same way as walk-in dining instead of treating it as a B2B sales motion
Getting Started
Restaurants new to structured catering marketing typically start with the Catering Page Foundation tier: a dedicated, POS-connected ordering page with lead-time and deposit rules built in from day one. From there, local SEO and targeted B2B outreach get layered in to keep new corporate leads coming in, with nurture emails turning a first order into a standing account. If you already take catering orders by phone and just want them wired into your POS and found by more office buyers, that discovery call costs nothing to find out.
Let’s Turn Catering Into a Predictable Revenue Line
A dedicated catering ordering flow wired into your POS, built to bring in corporate events every month, not just walk-ins.
Free Catering Audit
Custom Growth Plan
POS Integration Scoped
Clear, Fixed Pricing
Frequently Asked Questions
A restaurant catering marketing engagement typically ranges from a Catering Page Foundation tier (a dedicated, POS-connected ordering page) to a Full Catering Growth System covering local SEO and B2B outreach as well. Cost scales with outreach volume and how many locations are in scope. We quote an exact number after a short discovery call, not before.
Catering is a B2B, high-ticket sale, an office manager or event planner ordering on a headcount and a deadline, not a diner deciding where to eat tonight. That means different keywords, different proof (capacity, lead time, past events), and direct outreach to buyers instead of consumer social ads. We treat it as its own motion rather than folding it into everyday guest marketing.
Yes. We wire your catering ordering page into your Toast, Clover, Square, or Lightspeed system so catering orders land in the same reporting, prep, and payment flow as your regular tickets, instead of living in a separate spreadsheet or inbox.
Local SEO for catering-intent keywords typically shows early movement within four to eight weeks. Targeted B2B outreach to offices and planners often produces its first responses within the first two to three weeks of outreach starting, since it’s aimed at a specific, warm list rather than a cold mass audience.
You do. Every restaurant’s kitchen capacity and staffing are different, so the minimum order size, lead-time requirement, and deposit terms are always yours to set. Our job is to make sure that policy is presented clearly on the ordering page and in outreach materials, so buyers aren’t left guessing.
Yes. We build a catering ordering flow and outreach program per location, with shared reporting and consistent branding across all of them, so a multi-location group can track catering revenue and lead sources location by location.
Yes. Every outreach list, email sequence, and lead we generate belongs to you outright. Ongoing monthly outreach and nurture emails are available as a plan, but there is no lock-in tied to the initial build.
Meet Jay Mehta
Founder & Growth Partner, Mindshare Consulting Inc.
For more than 20 years, Jay has helped businesses grow through marketing, technology, automation, and customer acquisition. Today, he leads Mindshare Consulting as your dedicated growth partner, helping restaurants attract more customers, increase repeat visits, and generate more revenue.
Our focus isn’t marketing metrics. It’s helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue.