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Toast Online Ordering Setup and Optimization
For Restaurants
Every order that arrives through a third-party app costs you a commission that can swallow the profit on the whole ticket. Toast online ordering gives restaurants a way out, and Mindshare Consulting makes sure it is set up to convert. As a Certified Toast Partner and Integration
- Certified Toast Partner and Integration Partner
- Custom Toast POS Solutions & Ongoing Support
- Proven Restaurant Growth Strategies
- Dedicated Support Team
Every order that arrives through a third-party app costs you a commission that can swallow the profit on the whole ticket. Toast online ordering gives restaurants a way out, and Mindshare Consulting makes sure it is set up to convert. As a Certified Toast Partner and Integration
- Certified Toast Partner and Integration Partner
- Custom Toast POS Solutions & Ongoing Support
- Proven Restaurant Growth Strategies
- Dedicated Support Team
Partners With The Tools You Already Use
Branded Ordering on Your Own Site and App
An ordering experience that looks like your restaurant, not a portal.
Orders flow into Toast and fire to KDS and printers automatically.
Toast Now covers both web and app ordering, commission free.
Names, photos, and descriptions written to convert hungry browsers.
Keep More of Every Online Order
Direct orders skip the per order commissions that eat margin.
Guest data stays with you, ready for loyalty and marketing.
Smart modifiers and upsells raise average order value.
Toast Loyalty gives guests a reason to order direct again.
Marketplaces on Your Terms
DoorDash and Uber Eats connect straight into Toast, no tablets.
Use the apps to be found, then move regulars to direct.
Update once and stay consistent across every channel.
Every order lands in one system for clean channel reporting.
Ordering Experts on the Toast Platform
A Certified Toast Partner and Integration Partner runs your setup.
We optimize for orders and margin, not just a live link.
Ordering connects to loyalty, email, and SMS for repeat visits.
Website, app, and POS built to work as one system.
Branded Ordering on Your Own Site and App
An ordering experience that looks like your restaurant, not a portal.
Orders flow into Toast and fire to KDS and printers automatically.
Toast Now covers both web and app ordering, commission free.
Names, photos, and descriptions written to convert hungry browsers.
Keep More of Every Online Order
Direct orders skip the per order commissions that eat margin.
Guest data stays with you, ready for loyalty and marketing.
Smart modifiers and upsells raise average order value.
Toast Loyalty gives guests a reason to order direct again.
Marketplaces on Your Terms
DoorDash and Uber Eats connect straight into Toast, no tablets.
Use the apps to be found, then move regulars to direct.
Update once and stay consistent across every channel.
Every order lands in one system for clean channel reporting.
Ordering Experts on the Toast Platform
A Certified Toast Partner and Integration Partner runs your setup.
We optimize for orders and margin, not just a live link.
Ordering connects to loyalty, email, and SMS for repeat visits.
Website, app, and POS built to work as one system.
- TRUSTED BY RESTAURANT OWNERS
Real Results. Real Relationships.
More than marketing. More than technology. A true restaurant growth partner.
Everything You Need for Toast POS — One Partner, Start to Finish
Clear deliverables. Tailored to what you actually need.
Getting your Toast POS presence built right from day one.
Get a Quote- Ordering channel setup with your branding, so the experience looks like your restaurant, not a generic portal
- Toast Now configuration for commission-free ordering through both your website and app
- Online menu optimization, with item names, descriptions, photos, and categories written to sell, not just list
Turning Toast POS data into more orders and repeat customers.
Get a Quote- Modifier and upsell structure that raises average order value with add-ons guests actually want
- Kitchen order flow, routing online orders to kitchen display systems and printers so they fire like any other ticket
- DoorDash and Uber Eats integration through Toast Partner Connect, so marketplace orders flow into one system
Keeping everything running and improving month over month.
Get a Quote- Direct-ordering promotion plan, including website placement and links that move app customers to your own channel
- Toast Loyalty connection, giving guests a concrete reason to order direct next time
For multi-location brands and restaurants with custom goals, scale, and integrations.
Contact Us- Custom strategy across locations
- Dedicated senior strategist
- Custom integrations & reporting
Every Toast POS Service Under One Roof
Certified Toast POS partners and POS experts handling hardware, setup, API based custom development, marketing and everything in between.
Every order that arrives through a third-party app costs you a commission that can swallow the profit on the whole ticket. Toast online ordering gives restaurants a way out, and Mindshare Consulting makes sure it is set up to convert. As a Certified Toast Partner and Integration Partner, we configure Toast Online Ordering and Toast Now, the platform's commission-free direct ordering channels for your website and app, so guests order straight from you and the money stays with you. We handle the full picture, including online menu optimization, order flow into your kitchen, and connecting DoorDash and Uber Eats through Toast Partner Connect so marketplace orders land in the same system. Done right, the direct channel becomes your most profitable source of orders instead of an afterthought.
The Third Party Trap
Delivery apps bring reach, but they charge heavily for it, and they keep the customer relationship. The guest who ordered your food last night belongs to the app, not to you. You cannot invite them back, and you pay again the next time they order. Many restaurants respond by raising menu prices on the apps, which frustrates guests, or by absorbing fees, which erodes margin on every order.
The way out is not abandoning marketplaces. It is rebalancing. Keep third-party apps as a discovery channel, and give every repeat customer an obvious, better path to order directly. That is what a well-built direct channel does, and it is why setup quality matters so much. A clunky ordering experience sends guests straight back to the apps.
Our Toast Online Ordering Service
We treat your direct channel like the revenue engine it is, not a checkbox. A typical engagement includes:
- Ordering channel setup with your branding, so the experience looks like your restaurant, not a generic portal
- Toast Now configuration for commission-free ordering through both your website and app
- Online menu optimization, with item names, descriptions, photos, and categories written to sell, not just list
- Modifier and upsell structure that raises average order value with add-ons guests actually want
- Kitchen order flow, routing online orders to kitchen display systems and printers so they fire like any other ticket
- DoorDash and Uber Eats integration through Toast Partner Connect, so marketplace orders flow into one system
- Direct-ordering promotion plan, including website placement and links that move app customers to your own channel
- Toast Loyalty connection, giving guests a concrete reason to order direct next time
Built Into the Platform, Not Bolted On
Because the ordering channel is native to the Toast platform, orders flow into the same system as your in-house tickets, your menu lives in one place instead of three, and reporting covers every channel together. Marketplace connections run through Toast Partner Connect, the integration hub with more than 75 vetted partners, whose directory is published on Toast's Partner Connect page. Our job as your partner is turning those capabilities into orders, and as an Integration Partner we know exactly how the pieces fit together.
Your next order should be commission free. Give the direct channel a proper home with Toast website development or a branded app through Toast mobile app development, then bring guests back again and again with the Toast loyalty program. See how Mindshare ties ordering, loyalty, and marketing into one system at our restaurant POS marketing agency hub, or request a free online ordering audit today.
A Look Inside Toast POS
Product views from Toast POS showing the tools this page covers.
Let's Build Your Toast POS Online Ordering Plan
Toast Online Ordering setup for restaurants. Launch commission free direct ordering through Toast, optimize your online menu and connect DoorDash and Uber Eats the smart way.
Free Strategy Session
Custom Growth Plan
Competitor Analysis
Revenue-Focused Recommendations
Frequently Asked Questions
It is the platform's built-in direct ordering channel, and Toast Now extends it so guests can order commission free through your website and app. Orders flow directly into your Toast POS with no middleman between you and the sale.
Direct orders placed through Toast Now and your own website carry no per-order marketplace commission, which is the core economic difference from ordering through DoorDash or Uber Eats. Standard card processing still applies, as on any sale.
Yes. We connect both through Toast Partner Connect, so marketplace orders inject straight into Toast and fire to your kitchen like any other ticket. No more re-keying orders from a row of tablets.
With a deliberate promotion plan. Prominent ordering links on your website, packaging and in-store prompts, and a loyalty incentive through Toast Loyalty that gives repeat guests a reason to skip the apps next time.
They will. We route online and marketplace orders to the correct kitchen display screens and printers with timing rules for pickup and delivery, so the kitchen is never surprised by a ticket it did not see coming.
Most restaurants launch within two to three weeks, depending on menu size and photography. Marketplace integrations are typically connected in the same window so everything goes live together.
Yes on commissions, with a catch owners should understand. Direct orders through Toast Online Ordering and Toast Now carry no per-order marketplace commission, unlike the 15 to 30 percent third-party apps take. But standard card processing still applies, and online orders process at the higher card-not-present rate. Mindshare drives guests to your direct channel so more of each ticket stays with you.
No. Toast Loyalty points can be earned and redeemed on direct channels like your Toast Online Ordering page, kiosk, and in-store, but not on orders placed through third-party marketplaces even when they inject into your Toast system. That is actually a marketing lever. Mindshare builds campaigns that use loyalty earning as the reason guests switch from the apps to ordering direct.
Yes. Toast Online Ordering Pro lets you serve ordering from your own custom domain instead of the default toasttab.com link, which keeps branding consistent and points the SEO value of order searches at your site. Mindshare handles the domain configuration and links ordering from your website, Google Business Profile, and social bios so every channel funnels to the commission-free page.
Meet Jay Mehta
Founder & Growth Partner, Mindshare Consulting Inc.
For more than 20 years, Jay has helped businesses grow through marketing, technology, automation, and customer acquisition. Today, he leads Mindshare Consulting as your dedicated growth partner, helping restaurants attract more customers, increase repeat visits, and generate more revenue.
Our focus isn’t marketing metrics. It’s helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue.
