Driving Digital Success, Together.
Toast POS Email Marketing
For Restaurants
If your restaurant runs on Toast, your email list is sitting on more customer data than most brands ever get access to, order history, visit frequency, loyalty points, average check size, favorite menu items. Toast POS email marketing done right means using that data to send the right offer to the right guest at the right time.
- Certified Toast Partner and Integration Partner
- Custom Toast POS Solutions & Ongoing Support
- Proven Restaurant Growth Strategies
- Dedicated Support Team
Partners With The Tools You Already Use
Turn Every Toast Checkout Into An Email Subscriber
Every loyalty signup becomes a ready to email contact.
Capture emails at checkout, not a separate signup form.
Built from real order history, not one generic blast list.
Every send follows CAN SPAM requirements from day one.
Keep Your Restaurant In The Inbox, Not Just The App
Regular touchpoints that keep regulars ordering.
Get new items in front of your most engaged customers first.
Fill private events and large catering orders.
Timed sends that match how people actually dine.
Not Just Opens, Actual Repeat Revenue
Automated emails triggered by lapsed Toast order history.
Celebrate Toast Loyalty point balances and rewards.
Automatic follow up on incomplete online orders.
See exactly which emails drive orders through Toast data.
A Certified Partner Built For Email That Converts
We build directly on Toast Loyalty and order data.
Smarter timing and segmentation, not manual guesswork.
A team that understands restaurant email marketing.
Email pairs with our SMS, website, and marketing services.
Turn Every Toast Checkout Into An Email Subscriber
Every loyalty signup becomes a ready to email contact.
Capture emails at checkout, not a separate signup form.
Built from real order history, not one generic blast list.
Every send follows CAN SPAM requirements from day one.
Keep Your Restaurant In The Inbox, Not Just The App
Regular touchpoints that keep regulars ordering.
Get new items in front of your most engaged customers first.
Fill private events and large catering orders.
Timed sends that match how people actually dine.
Not Just Opens, Actual Repeat Revenue
Automated emails triggered by lapsed Toast order history.
Celebrate Toast Loyalty point balances and rewards.
Automatic follow up on incomplete online orders.
See exactly which emails drive orders through Toast data.
A Certified Partner Built For Email That Converts
We build directly on Toast Loyalty and order data.
Smarter timing and segmentation, not manual guesswork.
A team that understands restaurant email marketing.
Email pairs with our SMS, website, and marketing services.
- TRUSTED BY RESTAURANT OWNERS
Real Results. Real Relationships.
More than marketing. More than technology. A true restaurant growth partner.
Everything You Need for Toast POS: One Partner, Start to Finish
Clear deliverables. Tailored to what you actually need.
Getting your Toast POS presence built right from day one.
Get a Quote- Welcome and onboarding series for new email subscribers and Toast Loyalty sign-ups, introducing your brand and driving the first repeat visit
- Monthly or biweekly newsletters featuring menu highlights, chef stories, events, and community news
- Menu launch announcements timed to new items, seasonal rotations, or limited-time offers
- Win-back sequences automatically triggered when Toast order data shows a guest has gone quiet
Turning Toast POS data into more orders and repeat customers.
Get a Quote- Birthday and anniversary campaigns tied to Toast Loyalty profile data
- Catering and private event follow-ups for past catering customers and high-check-size guests
- Post-visit review and feedback requests sent shortly after an order or reservation
- Segmented promotions built around Toast Loyalty tiers, points balance, and visit frequency
Keeping everything running and improving month over month.
Get a Quote- List growth and email capture strategy across your website, in-store signage, and Toast checkout flow
- Design, copywriting, deployment, and monthly performance reporting, you approve, we execute
For multi-location brands and restaurants with custom goals, scale, and integrations.
Contact Us- Custom strategy across locations
- Dedicated senior strategist
- Custom integrations & reporting
Every Toast POS Service Under One Roof
Certified Toast POS partners and POS experts handling hardware, setup, API based custom development, marketing and everything in between.
Toast POS Email Marketing
If your restaurant runs on Toast, your email list is sitting on more customer data than most brands ever get access to, order history, visit frequency, loyalty points, average check size, favorite menu items. Toast POS email marketing done right means using that data to send the right message to the right guest, instead of blasting a generic coupon to everyone on your list. Mindshare Consulting is a Certified Toast Partner and Integration Partner, and we build full email programs, from welcome series to win-back campaigns, specifically for restaurants running Toast. This page covers our email marketing services in depth; if you're also exploring text-based outreach, our Toast POS SMS marketing page covers that channel separately.
Why Email Marketing Works for Toast Restaurants
Email is the long-form channel. It's where guests actually read a story about your new chef, browse a full seasonal menu, or scroll a photo-heavy roundup of what's new this month. Unlike a text message that gets a five-second glance, a well-designed restaurant email earns two or three minutes of attention, which makes it the right tool for anything that needs context: a menu launch, a catering package, a loyalty milestone, or a "we miss you" message with a real reason to come back.
For Toast restaurants specifically, email marketing works because it closes the loop on data you're already collecting. Every order placed through Toast Online Ordering, every point earned in Toast Loyalty, and every gift card purchase is a signal you can use to segment your list and personalize send timing. A guest who orders the same entrée every visit responds differently than a guest who hasn't ordered in 60 days.Toast POS email marketing built on real segmentation treats those two guests as the different audiences they are, instead of sending both the same weekly blast.
What's Included in Our Toast Email Marketing Program
- Welcome and onboarding series for new email subscribers and Toast Loyalty sign-ups, introducing your brand and driving the first repeat visit
- Monthly or biweekly newsletters featuring menu highlights, chef stories, events, and community news
- Menu launch announcements timed to new items, seasonal rotations, or limited-time offers
- Win-back sequences automatically triggered when Toast order data shows a guest has gone quiet
- Birthday and anniversary campaigns tied to Toast Loyalty profile data
- Catering and private event follow-ups for past catering customers and high-check-size guests
- Post-visit review and feedback requests sent shortly after an order or reservation
- Segmented promotions built around Toast Loyalty tiers, points balance, and visit frequency
- List growth and email capture strategy across your website, in-store signage, and Toast checkout flow
- Design, copywriting, deployment, and monthly performance reporting, you approve, we execute
How Toast Order and Loyalty Data Powers Your Email Campaigns
The advantage of building Toast POS email marketing on top of Toast itself, rather than bolting on a generic email tool with no POS connection, is that every campaign can be built around actual guest behavior. Toast Loyalty is a customizable, integrated loyalty program, restaurants can set it up as points-per-dollar or points-per-visit, adjust the point value and minimum spend thresholds, and offer rewards ranging from a free item to cash-back credit. That structure gives us clean data to segment on: top-tier loyalty members, guests approaching a reward threshold, or lapsed members who haven't redeemed points in months all become distinct, targetable email audiences.
We connect your email platform (Mailchimp, Klaviyo-style tools, or your preferred provider) through Toast Partner Connect, Toast's integration hub connecting restaurants with 75+ vetted partners across marketing, accounting, and operations for a flat $25 per month, per location. That connection is what lets order history, loyalty status, and gift card activity flow into your email segments automatically, instead of someone manually exporting spreadsheets every month. Toast also maintains its own directory of integration partners for restaurants comparing options, and Mindshare operates inside that ecosystem as a Certified Toast Partner.
Because email is the long-form channel, reporting looks different than it would for a quick text blast. We track open rates and click-through by segment, but the number that actually matters is revenue attribution, which campaigns drove orders through Toast Online Ordering, which win-back sequences brought a lapsed guest back, and which newsletter sends correlated with a bump in Toast Gift Card purchases. Every monthly report ties campaign activity back to those Toast data points instead of stopping at vanity metrics like list size.
Mindshare Consulting was founded by Jay Mehta, Growth Partner with 20+ years of experience and 250+ delivered projects, almost all of them in the restaurant industry. Our email programs are built by people who understand restaurant margins and guest behavior, not generic e-commerce templates repurposed for food. Read more about the team and approach on our founder page.
Ready to Turn Your Toast Data Into Revenue?
Mindshare Consulting builds email marketing programs for Toast restaurants that want their guest data working harder than a shared spreadsheet. As a Certified Toast Partner, we connect your email platform directly to your Toast order and loyalty data so every campaign is built on real behavior, not guesswork. Explore our full range of services on the restaurant POS systems agency hub, pair this with a modern Toast website or ongoing Toast digital marketing support, or compare this channel against our Toast SMS marketing services to decide where to start.
Let's Build Your Toast POS Email Marketing Plan
Certified Toast Partner Mindshare Consulting builds Toast POS email marketing programs, newsletters, menu launches, and win-back sequences powered by your real order and loyalty data.
Free Strategy Session
Custom Growth Plan
Competitor Analysis
Revenue-Focused Recommendations
Frequently Asked Questions
Pricing depends on list size, sending frequency, and how much custom design and copywriting each campaign needs. Most restaurant clients land on a flat monthly retainer that covers strategy, content, automation setup, and reporting. We'll size a plan around your current list and goals during a consultation.
Yes. We set this up through Toast Partner Connect, syncing loyalty tier, points balance, and order history into your email tool so campaigns can be segmented by real guest behavior instead of a static list.
Toast's native marketing features are a solid starting point for simple blasts. A dedicated program adds strategy, design, copywriting, automated sequences like win-backs and welcome series, list growth tactics, and ongoing optimization based on open and click data, the layer most restaurants don't have time to build themselves.
Most of our clients settle into a biweekly or monthly newsletter cadence, supplemented by triggered sends, a win-back email 45 days after a guest's last order, a birthday offer, a menu launch announcement. Frequency should be driven by having something worth saying, not a fixed calendar.
We handle strategy, copywriting, design, and deployment end-to-end. You review and approve before anything goes out, and you always retain ownership of your list and platform.
Yes, email is one of the most effective channels for driving direct, commission-free orders through Toast Online Ordering (Toast Now) instead of third-party delivery apps, since you're reaching guests you already have a relationship with.
List engagement and open rates typically improve within the first month or two as segmentation and send timing get dialed in. Revenue impact from win-back and loyalty campaigns usually becomes measurable within 60-90 days.
Meet Jay Mehta
Founder & Growth Partner, Mindshare Consulting Inc.
For more than 20 years, Jay has helped businesses grow through marketing, technology, automation, and customer acquisition. Today, he leads Mindshare Consulting as your dedicated growth partner, helping restaurants attract more customers, increase repeat visits, and generate more revenue.
Our focus isn’t marketing metrics. It’s helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue.