Toast POS Email Marketing

For Restaurants

If your restaurant runs on Toast, your email list is sitting on more customer data than most brands ever get access to — order history, visit frequency, loyalty points, average check size, favorite menu items. Toast POS email marketing done right means using that data to send the right message to the right guest, instead of blasting a generic coupon to everyone on your list. Mindshare Consulting is a Certified Toast Partner and Integration Partner, and we build full email programs — from welcome series to win-back campaigns — specifically for restaurants running Toast. This page covers our email marketing services in depth; if you're also exploring text-based outreach, our Toast POS SMS marketing page covers that channel separately.

Why Email Marketing Works for Toast Restaurants

Email is the long-form channel. It's where guests actually read a story about your new chef, browse a full seasonal menu, or scroll a photo-heavy roundup of what's new this month. Unlike a text message that gets a five-second glance, a well-designed restaurant email earns two or three minutes of attention — which makes it the right tool for anything that needs context: a menu launch, a catering package, a loyalty milestone, or a "we miss you" message with a real reason to come back.

For Toast restaurants specifically, email marketing works because it closes the loop on data you're already collecting. Every order placed through Toast Online Ordering, every point earned in Toast Loyalty, and every gift card purchase is a signal you can use to segment your list and personalize send timing. A guest who orders the same entrée every visit responds differently than a guest who hasn't ordered in 60 days — Toast POS email marketing built on real segmentation treats those two guests as the different audiences they are, instead of sending both the same weekly blast.

What's Included in Our Toast Email Marketing Program

• Welcome and onboarding series for new email subscribers and Toast Loyalty sign-ups, introducing your brand and driving the first repeat visit
• Monthly or biweekly newsletters featuring menu highlights, chef stories, events, and community news
• Menu launch announcements timed to new items, seasonal rotations, or limited-time offers
• Win-back sequences automatically triggered when Toast order data shows a guest has gone quiet
• Birthday and anniversary campaigns tied to Toast Loyalty profile data
• Catering and private event follow-ups for past catering customers and high-check-size guests
• Post-visit review and feedback requests sent shortly after an order or reservation
• Segmented promotions built around Toast Loyalty tiers, points balance, and visit frequency
• List growth and email capture strategy across your website, in-store signage, and Toast checkout flow
• Design, copywriting, deployment, and monthly performance reporting — you approve, we execute

How Toast Order and Loyalty Data Powers Your Email Campaigns

The advantage of building Toast POS email marketing on top of Toast itself, rather than bolting on a generic email tool with no POS connection, is that every campaign can be built around actual guest behavior. Toast Loyalty is a customizable, integrated loyalty program — restaurants can set it up as points-per-dollar or points-per-visit, adjust the point value and minimum spend thresholds, and offer rewards ranging from a free item to cash-back credit. That structure gives us clean data to segment on: top-tier loyalty members, guests approaching a reward threshold, or lapsed members who haven't redeemed points in months all become distinct, targetable email audiences.

We connect your email platform (Mailchimp, Klaviyo-style tools, or your preferred provider) through Toast Partner Connect, Toast's integration hub connecting restaurants with 75+ vetted partners across marketing, accounting, and operations for a flat $25 per month, per location. That connection is what lets order history, loyalty status, and gift card activity flow into your email segments automatically, instead of someone manually exporting spreadsheets every month. Toast also maintains its own directory of integration partners for restaurants comparing options, and Mindshare operates inside that ecosystem as a Certified Toast Partner.

Because email is the long-form channel, reporting looks different than it would for a quick text blast. We track open rates and click-through by segment, but the number that actually matters is revenue attribution — which campaigns drove orders through Toast Online Ordering, which win-back sequences brought a lapsed guest back, and which newsletter sends correlated with a bump in Toast Gift Card purchases. Every monthly report ties campaign activity back to those Toast data points instead of stopping at vanity metrics like list size.

"Mindshare helped us improve our online presence and drive significantly more online orders. Their team focuses on what actually moves the needle." — Hetal, Dirty Dough Cookies (162% Increase In Online Orders)

"Mindshare redesigned our website and ordering experience. Customers order more easily and our online sales grew substantially." — Jayesh, Swaad Indian Restaurant (127% Increase In Online Orders)

"Mindshare elevated our brand across social and digital with consistency, creativity, and a strategy that connected with our audience." — Larry, Hard Rock Cafe (4.8X Increase In Social Engagement)

Mindshare Consulting was founded by Jay Mehta, Growth Partner with 20+ years of experience and 250+ delivered projects, almost all of them in the restaurant industry. Our email programs are built by people who understand restaurant margins and guest behavior, not generic e-commerce templates repurposed for food. Read more about the team and approach on our founder page.

"Our focus isn't marketing metrics. It's helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue." — Jay Mehta, Founder & Growth Partner

Ready to Turn Your Toast Data Into Revenue?

Mindshare Consulting builds email marketing programs for Toast restaurants that want their guest data working harder than a shared spreadsheet. As a Certified Toast Partner, we connect your email platform directly to your Toast order and loyalty data so every campaign is built on real behavior, not guesswork. Explore our full range of services on the restaurant POS marketing agency hub, pair this with a modern Toast website or ongoing Toast digital marketing support, or compare this channel against our Toast SMS marketing services to decide where to start.