Driving Digital Success, Together.
Toast Social Media Marketing
For Restaurants
Your POS already knows what to post. Toast social media marketing is Mindshare Consulting’s service for turning the data inside your Toast system, including menu items, specials, catering offerings, and best sellers, into Instagram, Facebook, and TikTok content that fills seats.
- Certified Toast Partner and Integration Partner
- Custom Toast POS Solutions & Ongoing Support
- Proven Restaurant Growth Strategies
- Dedicated Support Team
Partners With The Tools You Already Use
Content Decided by What You Actually Sell
Your top dishes from Toast data get the starring roles.
Underexposed specials get scheduled promotion, not luck.
High ticket catering earns a recurring content slot.
Posts land when they can fill your quiet dayparts.
A Feed That Never Goes Dark
Posts planned and approved before the month begins.
Instagram, Facebook, and TikTok each get purpose built content.
Shot lists and content days keep quality consistent.
Posting continues through your busiest service weeks.
Every Guest Who Reaches Out Hears Back
Questions get answers in your brand voice, fast.
Messages about hours and events never sit unread.
Sensitive issues come to you before we reply.
Tagged posts and mentions become engagement opportunities.
Social Run by People Who Read Your Sales
A Certified Toast Partner builds content from real sales data.
Formats and hooks proven in food, not generic brands.
Posts route followers to ordering and loyalty, not dead ends.
Performance is reported against orders, not just likes.
Content Decided by What You Actually Sell
Your top dishes from Toast data get the starring roles.
Underexposed specials get scheduled promotion, not luck.
High ticket catering earns a recurring content slot.
Posts land when they can fill your quiet dayparts.
A Feed That Never Goes Dark
Posts planned and approved before the month begins.
Instagram, Facebook, and TikTok each get purpose built content.
Shot lists and content days keep quality consistent.
Posting continues through your busiest service weeks.
Every Guest Who Reaches Out Hears Back
Questions get answers in your brand voice, fast.
Messages about hours and events never sit unread.
Sensitive issues come to you before we reply.
Tagged posts and mentions become engagement opportunities.
Social Run by People Who Read Your Sales
A Certified Toast Partner builds content from real sales data.
Formats and hooks proven in food, not generic brands.
Posts route followers to ordering and loyalty, not dead ends.
Performance is reported against orders, not just likes.
- TRUSTED BY RESTAURANT OWNERS
Real Results. Real Relationships.
More than marketing. More than technology. A true restaurant growth partner.
Everything You Need for Toast POS: One Partner, Start to Finish
Clear deliverables. Tailored to what you actually need.
Getting your Toast POS presence built right from day one.
Get a Quote- Content strategy from Toast data, using best sellers, specials, and seasonal items to decide what gets promoted
- Monthly content calendars planned around menu launches, holidays, dayparts, and slow nights that need filling
- Instagram, Facebook, and TikTok content, formatted natively for each platform instead of cross-posted as an afterthought
Turning Toast POS data into more orders and repeat customers.
Get a Quote- Photo and video direction, with shot lists built from the dishes your data says deserve attention
- Specials and catering promotion, giving high-margin offerings a recurring place in the feed
- Community management, answering comments, messages, and tags so guests always hear back
Keeping everything running and improving month over month.
Get a Quote- Links that lead somewhere, sending followers to online ordering, reservations, and your loyalty signup
- Monthly performance reviews connecting content to follower growth, engagement, and order clicks
For multi-location brands and restaurants with custom goals, scale, and integrations.
Contact Us- Custom strategy across locations
- Dedicated senior strategist
- Custom integrations & reporting
Every Toast POS Service Under One Roof
Certified Toast POS partners and POS experts handling hardware, setup, API based custom development, marketing and everything in between.
Toast Social Media Marketing For Restaurants
Your POS already knows what to post. Toast social media marketing is Mindshare Consulting's service for turning the data inside your Toast system, including menu items, specials, catering offerings, and best sellers, into Instagram, Facebook, and TikTok content that fills seats. As a Certified Toast Partner and Integration Partner, we build content strategy from what your restaurant actually sells rather than from guesswork. The dish that quietly became your best seller deserves a starring role. The Tuesday special nobody knows about deserves a push. The catering menu deserves an audience of office managers. With Toast social media marketing, every post has a reason behind it, a place on a calendar, and a person managing the comments afterward.
Why Restaurant Social Feeds Go Stale
Most restaurant social accounts start strong and fade. The owner posts during a slow week, then service gets busy and the feed goes dark for a month. When posts do happen, they are improvised, so the same three dishes appear over and over while the rest of the menu stays invisible. Comments and messages pile up unanswered, which reads as indifference to the guests who bothered to reach out.
The fix is not more effort from you. It is a system run by someone else. A calendar planned around your menu and seasons, content batched ahead of time, posting handled on schedule, and community management that answers questions about hours, reservations, and that one dish everyone tags their friends about.
What Our Toast Social Media Marketing Service Includes
We run your social presence as a managed program with a monthly rhythm. A typical engagement includes:
- Content strategy from Toast data, using best sellers, specials, and seasonal items to decide what gets promoted
- Monthly content calendars planned around menu launches, holidays, dayparts, and slow nights that need filling
- Instagram, Facebook, and TikTok content, formatted natively for each platform instead of cross-posted as an afterthought
- Photo and video direction, with shot lists built from the dishes your data says deserve attention
- Specials and catering promotion, giving high-margin offerings a recurring place in the feed
- Community management, answering comments, messages, and tags so guests always hear back
- Links that lead somewhere, sending followers to online ordering, reservations, and your loyalty signup
- Monthly performance reviews connecting content to follower growth, engagement, and order clicks
Content Decisions Backed by Sales Data
The difference between a decorative feed and a productive one is what informs it. Because we work inside your Toast system, we know which dishes drive revenue, which specials underperform, and when your slow dayparts fall. That tells us what to feature, when to post it, and what to send people toward, whether that is commission-free online ordering or a loyalty enrollment. The connections that link Toast to marketing tools run through Toast Partner Connect, with a partner directory published on Toast's Partner Connect page. Data in, content out, guests through the door.
A great feed should end in orders, not just likes. Turn attention into revenue with Toast restaurant advertising, make sure locals can find you through Toast restaurant SEO, and keep guests returning with Toast email marketing. See the full picture at our Toast digital marketing agency page or the restaurant POS systems agency hub. Ask for a free social media audit.
Let's Build Your Toast POS Social Media Plan
Toast social media marketing that turns menu items, specials and best sellers into Instagram, Facebook and TikTok content. Calendars and community management handled for you.
Free Strategy Session
Custom Growth Plan
Competitor Analysis
Revenue-Focused Recommendations
Frequently Asked Questions
For most restaurants, Instagram carries the food discovery weight, Facebook reaches locals and event planners, and TikTok builds reach with younger guests. We weight the mix by your concept and audience rather than spreading effort evenly out of habit.
Your sales data tells us which dishes deserve promotion, which specials need a push, and when slow periods fall. Content built from that beats guessing, because it markets what actually makes you money.
Yes. Every month you get a planned calendar covering posts, stories, and short video across platforms, aligned with menu launches, holidays, and the nights you want busier. You approve it before anything goes live.
We do, as part of community management. Questions about hours, menus, reservations, and catering get timely answers in your brand voice, and anything sensitive is escalated to you before we respond.
Absolutely, and you should. Catering is high-ticket and underpromoted at most restaurants. We give it a recurring content slot aimed at offices, events, and holidays, with clear paths to inquire.
We provide direction either way. Many clients shoot from our monthly shot lists, others schedule periodic content days with us. Modern phone footage, shot with a plan, performs well on every platform.
Meet Jay Mehta
Founder & Growth Partner, Mindshare Consulting Inc.
For more than 20 years, Jay has helped businesses grow through marketing, technology, automation, and customer acquisition. Today, he leads Mindshare Consulting as your dedicated growth partner, helping restaurants attract more customers, increase repeat visits, and generate more revenue.
Our focus isn’t marketing metrics. It’s helping restaurants attract more guests, increase online orders, grow catering sales, and maximize revenue.